Times Have Changed
The first thing we want to say is that personally we think that what the FTC are doing is a good thing, and we support it 100%. After all they are essentially cleaning up the internet and removing any dodgy, non-transparent websites.
Attorney Mike Young has written a great post about the two key website issues that the new Federal Trade Commission (FTC) Guidelines discuss. These two issues concern compensation and context.
Please visit his awesome Internet Law Resources site here: http://mikeyounglaw.com/internet-attorney-testimonials-federal-trade-commission/
To clear up any confusion, you can download a free special report called How to Comply with the New FTC Compensation Disclosure Guidelines (PDF file). Written in easy-to-understand language, this report provides general practical knowledge about what to do to stay out of trouble with the FTC.
Lynn Terry covers the topic, The FTC Update – In Plain English, here: http://www.clicknewz.com/2061/ftc-update/
And top internet marketer Michel Fortin makes some excellent suggestions for affiliate copywriters here: http://www.michelfortin.com/give-testimonials-reality-check/
Also here is the link to the Guidelines in their entirety: http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
Right, that should cover it. Don’t say you haven’t been warned!